I recently made this sound design and musical accompaniment for the Romo ident.  Auditory logos, like their visual counterparts, are an exercise in simplicity and efficiency. Mediocre ones are quickly forgotten but the good ones take up residence in your brain and make themselves comfortable.

You’ve probably heard many of the sounds in the following video.  Many of them will instantly evoke a feeling of familiarity but can you consciously  recall their origins?



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